Vittori

The client’s goal was to establish a brand identity that would position Vittori as a groundbreaking force in the electric supercar industry, blending cutting-edge performance with a sense of timeless luxury. Objectives included creating a distinctive visual presence that would captivate automotive enthusiasts and reinforce the brand’s exclusivity.

My approach centered around crafting a brand identity that embodied Vittori’s vision of speed, elegance, and innovation. The design revolved around a unique Pegasus symbol, representing power, agility, and a bold step into the future of high-performance electric vehicles.

Vittori ended up with a mark that carries the same weight on a badge as it does in the corner of a letterhead. The Pegasus, mid-leap. A wide, engineered wordmark set beside it. A palette of charcoal, bone, and brushed gold, with one shot of electric blue for the packaging. It is restrained where supercar brands usually shout, and it already feels like it has been around for decades.