Hugg

Hugg revolutionizes professional networking by using advanced DNA testing to identify complementary traits and characteristics. By analyzing genetic data, Hugg creates dynamic and successful business partnerships. This unique approach combines cutting-edge science with practical business insights, ensuring connections rooted in potential for success and harmony.

To address these challenges, the design solution for Hugg features a modern, vibrant, and colorful monogram ‘H’. The central element of the ‘H’ is stylized to resemble a handshake, a universal symbol of partnership, trust, and agreement. This design choice immediately conveys the essence of Hugg’s mission: connecting individuals to form strong business partnerships that will last.

The H carries the whole brand. One continuous line, pinched at the middle into a handshake, and it reads at any size. I built the system around it. A deep blue field, a gradient that moves from violet to gold, and type that stays out of the way. It holds up on a billboard, a poster, a social tile, and the shipping label on the box that lands at your door.