I have been honored to work with the team at Neutrogena on a journey to reimagine their promotional material online in an effort to strengthen their brand, and its expression.
V I S U A L I M P A C T
The banners are crafted in such way to bring immediate attentiveness, without losing its visual impact. Fun background patterns that I hand-drew were a spot-on effect as they bring the form and the content closer to the viewer in almost 3-dimensional way. In order to support the designs, I developed a color strategy that builds upon the blue color tones Neutrogena is recognized for.
G R E A T C O N V E R S I O N S
I’m pleased to learn that the banners I created initially are still going strong even after 2+ years of running and this style has set a new standard for Neutrogena promotional material style.
