Bloomberg Ads

The team at Bloomberg reached out to me because they needed to spice up their online appearance and improve conversions. They were releasing new, attractive offers with discounts for their terminal and they needed appealing digital banners.

While Bloomberg’s style guide may appear minimalistic and monochromatic, their brand manual for promotional materials boasts an array of elegantly designed shapes in a vibrant spectrum of colors. This versatile approach successfully complements both light-hearted articles on pop culture icons like Justin Bieber, as well as weightier pieces on presidential elections and other serious subjects.

This style would become the foundation for their promotional visual identity going forward.