CFC Logo

Identity design for California Fertility Clinics has been about taking the most powerful, meaningful qualities of their brand and delivering them in a way that would fit the new modern aesthetics of Downtown Los Angeles with a warm sentiment.

A logo implies something more than pretty visuals, it shows elegancy as in a beautiful penmanship with soft tones indicates the confidence in service the clinic provides, while also adding a personal touch to the brand. The color palette has evolved to fit the context, reflecting the clinic’s commitment to creating a warm and comfy atmosphere for patients.