Brand Identity

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Logo Design

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Web / UI

Loanova

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3

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/ About the project

Loanova presents lending in a way that feels clear, modern, and genuinely helpful. The identity blends confidence with a calm, approachable tone, moving away from the stiff feel most financial brands lean on. It sets the stage for a platform that guides people with ease, not pressure.


The brand identity carries that same spirit. Clean geometry, a sense of movement, and a quiet hint toward the scoring engine without anything literal. It feels contemporary and intentional, built to signal trust, progress, and a smarter way to approach personal finance.

/ Credits

Client:

Loanova

Focus:

Brand Identity

Year:

2025

OTHER

PROJECTS

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