Brand Identity
/
Logo Design
/
Web / UI
Loanova
(
3
)
/ About the project
Loanova presents lending in a way that feels clear, modern, and genuinely helpful. The identity blends confidence with a calm, approachable tone, moving away from the stiff feel most financial brands lean on. It sets the stage for a platform that guides people with ease, not pressure.
The brand identity carries that same spirit. Clean geometry, a sense of movement, and a quiet hint toward the scoring engine without anything literal. It feels contemporary and intentional, built to signal trust, progress, and a smarter way to approach personal finance.
/ Credits
Client:
Loanova
Focus:
Brand Identity
Year:
2025
OTHER
PROJECTS
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